You’ve probably wondered, “Why can’t my brand be tagged in photos?” Well now it can. Facebook is allowing users to tag Pages in their photos.
This change should, theoretically, give brands added exposure in news feeds as well as additional opportunities for engagement.
While video consumption continues to grow at a rapid pace, it’s important to remember that photos rule Facebook. “Photos” is Facebook’s mos popular app…still.
While celebrities and popular photo-topic brands (such as auto, clothing, tourism, and restaurants) seemingly have the easiest and quickest adoption, the question becomes, “How can I get my brand in photos, and how can I encourage followers to tag me?”